Register for three free sessions today!
People in Wichita are looking for your company’s products and services. Participating in our Exposure trade show event is one way to boost your brand awareness. But your potential customers are also looking online.
That’s why we’re teaming up with Google to host three free workshops at Exposure on Thursday, Sept. 27 to help your business get online and grow! Please join us for one (or all three) of the sessions outlined below, and invite anyone else you think would benefit.
>> Be sure to check out the intro video from Google Small Business Trainer Pamela Starr at the bottom of this post. <<
Make Your Website Work For You (11 to 11:45 a.m.)
If you’re launching a new business website (or sprucing up an existing site), this workshop is for you. Learn how to create a search-friendly website that’s useful for customers and supports your business goals. In this workshop we’ll offer tips for:
- Building a goal-oriented website
- Creating useful content for your audience
- Ensuring your site is useful for visitors, on any and every device
- Increasing visibility with search engine optimization (SEO)
Tips for Measuring Online Success (11:55 a.m. to 12:40 p.m.)
You invest time, effort, and resources into being online, but do you know how much it’s worth to your bottom line? This workshop introduces ways to track and measure progress, so you can find out. In this workshop we’ll discuss best practices for:
- Measuring the success of your website
- Evaluating actions on your Google My Business listing
- Optimizing your online ad campaigns
Using Data to Drive Growth (12:50 to 1:45 p.m.)
Learn about tools that can help you understand customer behavior with your online presence. We’ll show you how you can use this info to make informed decisions about your ongoing online marketing strategy. In this session we’ll talk about:
- Identifying business goals (and how you plan to use your online presence to achieve them)
- Incorporating data into your plan
- Selecting tools to help you find the answers you need
(Please register to attend Exposure and select which session(s) you plan to attend on the final check-out screen.)
Being online can have a big impact: Small businesses are nearly 3x as likely to reach more customers and new markets when they fully adopt digital tools. Yet, less than 1 in 5 small businesses in Kansas have a listing on a search engine. RSVP today for any of the workshops outlined above, and together we can help grow your business.
Exposure will take place from 10 a.m. to 5 p.m. on Thursday, Sept. 27 at Century II Expo Hall. It is the region’s premiere business-to-business trade show and networking event. Exhibit your products and services for as little as $150, or attend the show for free (advance registration is recommended).