Leadership Wichita Nominations Increase 68% in 2017

Claudio J. Ferraro is the President of Via Christi Hospital Wichita St. Teresa, Inc. His guest blog post appeared on May 16.

The nominations and completed applications for our 2017 Leadership Wichita class are in. And for the second year in a row we’ve experienced an increase in applicants. From 2011-2015, the Chamber averaged 90 nominations per year. In 2016 we received 120 nominations. This year the number increased to 202.

Nearly 1,000 local business, government and military leaders have completed the immersive leadership experience since it was initiated in 1983. During the last two years the Chamber’s Marketing and Communications team has worked closely with the Community Advancement group to increase the program’s visibility, differentiate it from other local training initiatives and increase the number of qualified nominees.

Suzy Finn, the Director of Community Advancement, attributes increased engagement from the program’s Board of Trustees and the development of a new integrated marketing plan for the recent successes. “During the last two years our Marketing and Communication staff has worked with some of our high profile graduates to develop blog posts about their Leadership Wichita experiences. We shared their posts on the Chamber’s communication channels, including LinkedIn and other social media platforms. The Chamber’s printed monthly Update in the Wichita Eagle was also a great spot to share testimonials from our guest bloggers. Those testimonials were a big differentiator last year. We repeated that proven approach this year and also adjusted the nomination process so that each nominator could submit two names rather than being limited to one.”

Clark Bastian is the Chairman and CEO of Fidelity Bank. He shared a Leadership Wichita blog post on May 17.

The Chamber recently won an Integrated Ad Campaign award for last year’s successful Leadership Wichita nomination marketing and communication plan.

Invested volunteers and trustees make the difference in so many of the Chamber’s programs and initiatives, including Leadership Wichita. Our thanks to our three 2016 guest bloggers, Tammy Allen, Denise Sherman and Tyler Heffron, who helped the Chamber earn a 2017 Silver Award for an Integrated Ad Campaign from the Wichita American Marketing Association for last year’s successful nomination campaign. And to our 2017 guest bloggers, Clark Bastian and Claudio Ferraro, who helped us exceed the 200 nomination mark.

Watch for an announcement about the 2017 class participants in August. The first session in the program takes place on August 24. You can follow this link to learn more about the program on the Chamber’s website. To search for past participants, follow this link to the Leadership Wichita Directory.