Four Reasons to Attend Exposure

2016_exposure_stackedcolor_withsponsorIf you haven’t heard of Exposure, the simplest way to describe it is as ‘Wichita’s premiere business-to-business trade show and networking event’. Scheduled for Thursday, Sept. 29, the show will be held from 10 a.m. to 5 p.m. in Century II Expo Hall.

More than 200 businesses from across the Wichita area will be showcasing their products and services. If you are looking for products, vendors and partners, you can find them at Exposure.

Admission to the show is complimentary and open to the business community. Find more information about the show WichitaBusinessExposure.com, then register in advance (to expedite the check-in process and secure a printed name tag) here.

Two longtime Exposure attendees have shared why they attend each year and why you should too.

Carol Skaff, Owner & President at Cohlmia Marketing

Carol Skaff, Owner & President at Cohlmia Marketing

WHY DO YOU ATTEND EXPOSURE?
Carol: Networking. Learning. Generating opportunities…those are three reasons that come to mind. Wichita and South Central Kansas have an active business marketplace, and Exposure is one event where we can sample a broad array of products and services.
Brian: We use the Exposure event to identify those organizations that might consider partnering with our firm.

HOW MANY EXPOSURE EVENTS HAVE YOU ATTENDED?
Carol: At least four. The exhibitors change every year, and Exposure provides so many opportunities to learn and connect, on one day and in one location.
Brian: 10

Brian Campbell, CFO at The Specialists Group LLC

Brian Campbell, CFO at The Specialists Group LLC

WHAT DO YOU ALWAYS BRING TO EXPOSURE?
Carol: Business cards are a must. Also, I use my iPhone to take photos along the way and do some visual journaling. We usually do a staff download at our weekly meeting, and if there’s something particularly unique and memorable, we’ll have photo reference.
Brian: Business cards, a good attitude, comfortable shoes and personality.

DO YOU HAVE ANY TIPS FOR FIRST-TIME ATTENDEES? 
Carol: I would encourage first-time attendees to review the exhibitor list ahead of time and plot your course: people you want to see and products you want to explore. Some booths you will spend more time at because they are a primary need for your business.
Brian: I have found success in using the exhibitor list to identify the companies that I have an interest in. It’s difficult to visit all 200+ booths without a strategy in place.

WHICH BOOTHS ARE NOT-TO-MISS?
Carol: Cocoa Dolce and The Farris Wheel, for our event-planning and gift-giving needs. And we always stop by to see our partners in television, radio and print media. It’s important to our client interests to keep those relationships strong, and sometimes they roll out new opportunities at Exposure.
Brian: The sponsors along the ‘red carpet’ aisle never disappoint.

ANY FAVORITE BIZ BITE (FOOD VENDOR) BOOTHS?  
Carol: Too numerous to mention. We produce a lot of events for our clients, so visiting the Biz Bites are a must.
Brian: We don’t have many catering needs in our company, so we focus on making it to vendors that we would like to do business with.

Eight tips for making the most of Exposure

Exposure is this Thursday! We shared some Expo prep tips last week, and here are a few for the big day.

  1. Bring plenty of business cards for exchanging with new contacts and to enter drawings.
  2. Wear comfortable shoes so you can easily cover the showroom floor.
  3. Bring your social media game, pick up a Wichita Flag pin, and win prizes for sharing what you love about Wichita.
  4. Warm up your vocal chords and bring you’re A-game to the Squid Ink & Kent Audio Visual booth for a Karaoke Showdown
  5. Bring your appetite so you can taste test some Biz Bites from local restaurants.
  6. Say a special hello to the 65 exhibitors who are NEW to Exposure this year.
  7. Practice your right to vote for the new “People’s Choice” award for your favorite booth or table display.
  8. Stick around for the end of the day when the exhibitor award winners are announced and the buffet table is set.

Download the complimentary ticket at WichitaBusinessExposure.com.

2015 Exposure Brochure-1

Exposure 2014 makes history

By Angie Elliott

Eric Fisher

Eric Fisher addresses the sold-out Sunrise Scrambler crowd.

Another fun and record-setting Exposure is in the books! The full day started out with Eric Fisher, Founder and President of Eric Fisher Salon and Eric Fisher Academy, addressing a sold-out Sunrise Scrambler crowd about the business lessons he has learned over years. Eric had many quotable tidbits of wisdom, and here are a few of the highlights:

  • Business owners have to wear many hats, including entrepreneur, manager, & producer. All three are equally important.
  • Defining quality in your products and services is a differentiator.
  • Passion for your work, not money, should be the driving force.
  • Money isn’t the goal. Money is simply a validation of the commitment you have for what you love to do.
  • Company culture should be the most important thing in a company. Be obsessed with hiring the right, like-minded people.
  • Business should not be about staleness and stagnation. It should about movement and change. Never stop learning.

Eric posted this message on the Eric Fisher Academy and Eric Fisher Salon Facebook pages: “I absolutely love Wichita. The Wichita Metro Chamber of Commerce does an excellent job of reaching out to our local businesses so they can thrive. I’ve always believed that small businesses are the backbone of America. Today I had the honor of speaking to the people of Wichita at the Sunrise Scrambler! Afterwards, my team and I had a fantastic time at Exposure Wichita. This is such a great town we live in!”

After the Sunrise Scrambler, we headed down to the Expo show floor where 220 exhibitors were showcasing their products and services for more than 1,700 attendees. A huge thank you goes out to all our wonderful exhibitors for your creativity, hard work and enthusiasm. You are what make the show a success, and we look forward to seeing you again next year.

Cox Business Booth

Cox Business Booth

Thank you to Cox Business for being our 2014 presenting sponsor, and congratulations to the following businesses for their excellent exhibits!

  • Best Biz Bite – Molino’s Mexican Cuisine
  • Rookie of the Year – Riddle’s Jewelry
  • Most Spirited Booth – Hotel at WaterWalk, Waterwalk Apartments, Hotel at Old Town
  • Best Tabletop – VernonCompany
  • Best Branded Booth – Cox Business
  • Best Technology Booth – Cybertron International
  • Best In Show – Kent Audio Visual

If you were unable to attend Exposure 2014, take some time to visit our YouTube channel and check out our Google Hangout On Air produced by Armstrong Chamberlin. During the Hangout, we spoke with exhibitors and attendees to give viewers a better sense of what makes Exposure the area’s premiere business-to-business networking event.

Expo 309_crop

Armstrong Chamberlin Google Hangout Team

See photos from the event on our Facebook page, and be sure to tag yourself and people you know. Then mark your calendars for Exposure 2015 – September 24, 2015!

Wichita Eagle Article