Four Reasons to Attend Exposure

2016_exposure_stackedcolor_withsponsorIf you haven’t heard of Exposure, the simplest way to describe it is as ‘Wichita’s premiere business-to-business trade show and networking event’. Scheduled for Thursday, Sept. 29, the show will be held from 10 a.m. to 5 p.m. in Century II Expo Hall.

More than 200 businesses from across the Wichita area will be showcasing their products and services. If you are looking for products, vendors and partners, you can find them at Exposure.

Admission to the show is complimentary and open to the business community. Find more information about the show WichitaBusinessExposure.com, then register in advance (to expedite the check-in process and secure a printed name tag) here.

Two longtime Exposure attendees have shared why they attend each year and why you should too.

Carol Skaff, Owner & President at Cohlmia Marketing

Carol Skaff, Owner & President at Cohlmia Marketing

WHY DO YOU ATTEND EXPOSURE?
Carol: Networking. Learning. Generating opportunities…those are three reasons that come to mind. Wichita and South Central Kansas have an active business marketplace, and Exposure is one event where we can sample a broad array of products and services.
Brian: We use the Exposure event to identify those organizations that might consider partnering with our firm.

HOW MANY EXPOSURE EVENTS HAVE YOU ATTENDED?
Carol: At least four. The exhibitors change every year, and Exposure provides so many opportunities to learn and connect, on one day and in one location.
Brian: 10

Brian Campbell, CFO at The Specialists Group LLC

Brian Campbell, CFO at The Specialists Group LLC

WHAT DO YOU ALWAYS BRING TO EXPOSURE?
Carol: Business cards are a must. Also, I use my iPhone to take photos along the way and do some visual journaling. We usually do a staff download at our weekly meeting, and if there’s something particularly unique and memorable, we’ll have photo reference.
Brian: Business cards, a good attitude, comfortable shoes and personality.

DO YOU HAVE ANY TIPS FOR FIRST-TIME ATTENDEES? 
Carol: I would encourage first-time attendees to review the exhibitor list ahead of time and plot your course: people you want to see and products you want to explore. Some booths you will spend more time at because they are a primary need for your business.
Brian: I have found success in using the exhibitor list to identify the companies that I have an interest in. It’s difficult to visit all 200+ booths without a strategy in place.

WHICH BOOTHS ARE NOT-TO-MISS?
Carol: Cocoa Dolce and The Farris Wheel, for our event-planning and gift-giving needs. And we always stop by to see our partners in television, radio and print media. It’s important to our client interests to keep those relationships strong, and sometimes they roll out new opportunities at Exposure.
Brian: The sponsors along the ‘red carpet’ aisle never disappoint.

ANY FAVORITE BIZ BITE (FOOD VENDOR) BOOTHS?  
Carol: Too numerous to mention. We produce a lot of events for our clients, so visiting the Biz Bites are a must.
Brian: We don’t have many catering needs in our company, so we focus on making it to vendors that we would like to do business with.

Expose Your Biz, Grow Your Network

By Lyndsey Edwards

Are you looking for a good way to expose your business? The 2016 Exposure Business-to-Business Trade Show will be held Thursday, September 29 at Century II Expo Hall. Exposure is the largest trade show of its kind in the area with more than 220 exhibitors and 1,800 attendees. We invite you to register to exhibit your business at Exposure today! Not only will you get to promote your business and expand your network, but you’ll also get an exclusive look at new products and services.

Taylor Dixon with Criser, Gough and Parrish LLC said, “We meet hundreds of people at Exposure, which has led to new clients and relationships. The business connections are why we come back every year. The community connections we make at the show are irreplaceable as well.”

Make sure you check out the brochure that will hit your mailbox this week for all the details on how to register and to pick your booth space. Early-bird pricing ends one month from today on July 29, so make sure to get your registration in before the prices go up. For more details and to see a floor map, check out WichitaBusinessExposure.com.

2016 Exposure Brochure_CoverCrop

A Recap of “Understanding How We Learn”

By Courtney Sendall, Communications Coordinator

Last week’s Sunrise Scrambler had attendees on their feet and tapping into their artistic side as Steve Dunn, Associate Dean of the School of Education at Newman University, presented “Understanding How We Learn.” Steve used several activities to demonstrate different learning styles, and we have summarized his main points below.

  • Learning occurs when teachers create safe, active and collaborative environments (in a classroom or the workplace), as well as employ a variety of learning activities to engage learners of all types.
  • Effective teachers love their subject, their students, and are always reflecting and striving to become better.
  • In the process of learning, taking time to reflect on what you are studying is critical to improving. In fact, a study revealed that we need to spend about 50% of our learning time reflecting upon and evaluating the information we have gathered.

You can view Steve’s PowerPoint here and visit our Facebook page to see photos of the interactive presentation. Thank you to our sponsors Legacy Bank, Best Western Wichita North Hotel & Suites, and Davis-Moore Automotive, Inc. for making this program possible.

Next month’s Sunrise Scrambler is scheduled for September 25 at the Hyatt and will feature Eric Fisher, Founder and President of Eric Fisher Salon and Eric Fisher Academy. After the September Scrambler, plan to head down to Expo Hall in Century II for Exposure, the area’s largest business-to-business networking event. Register here for the Scrambler.

Steve Dunn

Steve Dunn