1400 Terradyne St #210 | Andover, KS 67002 | (316) 570-2773
FB: @RedDoorThree | Twitter: @edmundson3
Stacy Edmundson is the President and Owner of Red Door Three. Located in Andover, the company has been a Chamber member since 2014 and a member of the Wichita Manufacturer’s Association (a Chamber affiliate) since 2015. Edmundson’s passion for customer service shines through in this Member Minute.
What products and services does Red Door Three provide?
Red Door Three is a display and exhibit company that specializes in creating exhibits that are custom to the client’s needs — from design to manufacture to set-up and dismantle. Our main areas of focus are custom exhibits, portable displays, custom kiosks and interior signage. We handle the project, from the design process to manufacturing to final installation. We are also an authorized Nimlok dealer.
Why did you join the Chamber and what do you find most valuable about Chamber membership?
Business is all about relationships. We joined to connect with other businesses in the Wichita area. It’s been an amazing marketing tool for us and has helped with name recognition and credibility.
What is the best thing about doing business in the Wichita area?
Wichita is a great city to do business in, especially in our industry, because of the variety of businesses that call Wichita ‘home’. Every business needs what we have to offer in some way or another. We want our clients to succeed in their marketing efforts so that they can grow and create more jobs. We take great pride in that. There’s no more gratifying feeling than designing an exhibit and having it come to life to create business opportunities for our clients.
Describe your business’ most recent successes.
It’s been a banner year, so I’d have to list five things.
— I was just accepted into the SBA Emerging Leaders Initiative. In completing the program, I will have developed a three-year strategic growth action plan for my business.
— With the help of the Kansas PTAC Team, we are finalizing our government contracting certifications.
— We’ll soon be finalizing a Solutions Center for our clients at our facility located in Andover. It will be a great environment for clients so that they can see various products and what materials and options are available.
— We were recognized by Nimlok for “2017 Best Design” for an exhibit we created for a local Wichita client.
— Last year’s growth was amazing and our referrals are helping our expansion.
To what do you attribute your success?
Making sure that every client we have feels like they are our only client. We are focused on customer service. Our clients know that we will take care of them. That’s crucial in our industry. We live by deadlines and we don’t get second chances.
What is your favorite Chamber event, program, or service and why?
There are two of them actually. I try to attend every Small Business Owner Roundtable. It’s a great opportunity to meet with other business owners in the community and the session topics are very informative. The topic may not pertain to my business at this point in time, but things change so rapidly that it probably will soon.
My other favorite is the Member Business Exchange. You meet so many different businesses in such a short period of time. Great event!
What is something people may not know about you or your business?
The fact that we offer complete trade show coordination — logistics, show service coordination, set-up/dismantle, and exhibit storage. All of those services are needed to put a client’s exhibit to use and they can continue to rely on us for those.
What differentiates your business from your competitors?
We’re LOCAL. Many companies in our area have relied on exhibit houses outside of Wichita to develop their exhibits and may not realize that they can get the same level and depth of services with Red Door Three right here in the Wichita area. I would put us up against anyone’s current exhibit partner in terms of customer service, value, and overall expertise in the industry. Also, many other exhibit houses require their customers to sign multiple-year fulfillment contracts. These contracts require the client to work exclusively with an exhibit house for a specific period of time, typically two years. We don’t believe those types of contracts are necessary. We hold ourselves to the highest standards on all of our projects at all times. Returning clients and referrals are a testament to our high level of service.
What has Chamber membership brought to you and your business?
Visibility. I didn’t buy an existing business. I started a brand new one. While I had years of industry experience and people knew my name, they weren’t familiar with my company. The Chamber was the best way to get my name out there. It helped with both visibility and establishing credibility.
Where do you see your organization in five years?
We just celebrated our fourth anniversary and we’ve had a lot of growth in those four years. I predict even more growth for us in the next five years. I want to keep building our diverse list of clients and hope to hire a few more people over the next few years.
What about your business are you most passionate?
Learning about businesses and telling the client’s story thru exhibits and displays. By doing this, it allow the client a platform to open more doors and provide more opportunities for their business. The variety of businesses in and around Wichita is truly amazing. I always try to get a tour of our client’s facility to get a real sense of what they do and how they do it. It helps us to provide the background and details our designers need to do the best job for the client. Those details definitely show through at the end.
Best thing about being a small business?
Knowing that the sacrifices and challenges are worth it when you get to pursue your own passion.
Most challenging thing about owning a small business?
Juggling so many priorities can be challenging, but there’s a real sense of gratification when you deliver exactly what you promised the client.
Best piece of advice for new small business owners.
Don’t be afraid to ask questions and seek mentors who you can connect with and support your vision. I’ve been so impressed with the business professionals who’ve been able to help me. Just one example: Shawn Nguyen at Wichita State University’s Kansas PTAC Team guided me through the entire certification process for government contracting. That group is invaluable for small businesses like mine.
On a scale of 1 to 10, how strongly would you recommend Chamber membership to a colleague?
A 10 for sure. There’s no better way to connect with the many great businesses in and around the Wichita area.
Favorite business book?
Purple Cow by Seth Godin
Is your company involved in any community/civic activities?
I recently joined the Wichita Aero Club and I’m a member of the Board of the Wichita Manufacturer’s Association (WMA). The majority of our clients are manufacturers, so I really enjoy learning more about that they do through the tours WMA offers. It’s really beneficial to interact with people who have so much experience in that industry. Our manufacturing experience in this region elevates us globally and I like being part of that organization.
Is there anything else you want to share?
People always ask me about the company name. I can’t take credit for it. I gave one of my dear colleagues the task of coming up with something that represented my beliefs. She came up with three words.
RED – is for leadership, courage and passion. It’s a bold color that stands out, even from afar. It represents the courage to outshine others and do the things others might be afraid to do.
DOOR – we offer different options.
THREE– represents my three children.
That sums it up!