Winning with Instagram

Chamber Communications Manager Courtney Sendall will share her social media expertise at a June 30 event.

When Alaska Airlines announced they were starting service in Wichita, we naturally began following their social media accounts. And their accounts are pretty dazzling. Like most airlines, @AlaskaAir fills their Twitter, Instagram and Facebook posts with breathtaking images of some of the #bucketlist destinations that we’d all like to visit.

But what really sets their accounts apart is the consistent stream of accolades from customers who appreciate the special touches the airline provides. The carrier’s social media team has done an exceptional job of capitalizing on the loyal brand ambassadors they’ve developed by providing stellar customer service.

So we’re eager to hear from Shannon Johnson (@shayboarder), a social media strategist for Alaska Airlines, when she shares her insights about Winning with Instagram in Wichita next week. Johnson is the keynote speaker for a June 30 luncheon event presented by Digital Wichita in celebration of global Social Media Day. The Chamber is one of several local event sponsors.

As an added bonus, six of the local experts who recently made the list of 2017 10 Rockstar Instagrammers in Wichita will also share their best practices. All five of the business accounts on the Rockstar Instagrammers list are Chamber members:  Events and Designs by Ashley, Local Legacy, Reverie Roasters, The Monarch Wichita, and Wichita Real Estate.

User-generated content like this image from Tillie’s Flower Shop make up most of the posts on the @WichitaFlag Instagram account.

We’re very pleased that the Wichita Flag Instagram account also made the top ten list and that Courtney Sendall will represent the Chamber on the panel of local experts. The Chamber secured the @WichitaFlag social media channels on Instagram, Twitter and Facebook several years ago to initiate a grassroots pride-in-place campaign. Wichitans enthusiastically responded to all three accounts and most of the daily posts are user-generated content. Some of the posts are from former Wichitans expressing pride in their city, while others are from Wichitans who take the flag with them when they travel. The Instagram account has more than 4,600 followers and posts that have originated from 29 different states, 17 countries and 4 continents.

Whether you’re an Instagram novice or a seasoned social media expert, we hope you’ll join us next week for some practical takeaways that will strengthen your business and your social media reach. The event is at Abode from 11:30 a.m. to 1:30 p.m. on Friday, June 30, and the ticket price is $25.

Links:
Event registration
Video invitation from Shannon Johnson
#SMDayICT